Tech vs. Touch: The great balancing act

In a world where everything has become ‘remote’, ‘touchless’, ‘automated’ and ‘sanitised’, it is increasingly apparent that humans crave personal connection more than they desire seamless perfection.

Unfortunately, while it’s easy for companies to quantify the value and return on investment of technology, it’s difficult – or dare we say it: impossible – to put a concrete value on human capital. After all, how do you calculate values like leadership, education, creativity, and past work experience? But this is exactly what sets companies apart. Seamless automation and flawless technology have become a given for any successful company – a non-negotiable asset. However, what gives corporations the edge is their human capital.

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