British Airways has introduced an interesting new technology to its on-board offering.
Volunteers on the BA189 Dreamliner travelling from London's Heathrow Airport to New York were the first to try out the British Airways Happiness Blanket - a blanket that detects the happiness levels of sleeping passengers.
"Using technology like the British Airways happiness blanket is another way for us to investigate how our customers' relaxation and sleep is affected by everything on board, from the amount of light in the cabin, when they eat, to what in-flight entertainment they watch and their position in the seat," British Airways' Managing Director of Brands and Customer Experience, Frank van der Post said.
"Having been the first airline to introduce the fully-flat bed in business class, we take our customers' sleep and relaxation, very seriously."
This technology comes just weeks after British Airways announced Slow TV would become a feature in flights.
"It fits perfectly with the 'wallpaper' style footage people find mesmerising in-flight, such as our moving maps which customers watch for endless hours," British Airways' in-flight entertainment manager Richard D'Cruze said.
"There's definitely a hypnotic, calming and entertaining quality to Slow TV that is perfect for in-flight entertainment."
Slow TV is set to be featured in-flight soon, and the 'happiness blanket' is still in its trial stages.