2016 is shaping as the year to give travellers a more seamless and pleasantly surprising journey.
Lifestyle-focused brands such as InterContinental’s EVEN, TRYP by Wyndham, and Westin (with its runWESTIN program) will raise the bar on traveller wellbeing with more options for guests to maintain their health and fitness. This includes everything from healthier food and beverage (F&B) choices, to dedicated fitness rooms, programs and running groups led by a ‘run concierge’.
In F&B, the lifestyle revolution includes the dramatic transformation of old-fashioned food buffets into contemporary ‘gourmet bars’. Hotel chains are turning the tables on traditional hotel dining by introducing high-profile chefs to spearhead their F&B offerings for guests and the broader local community.
Examples range from individual restaurants like The Roux brothers’ father and son combination at The Landau in Langham London to entire hotel chains including Denihan Hospitality in the US, which currently has three of the country’s most recognised chefs operating iconic restaurants and bars across their properties.